SELLER POLICY

1 Introduction

This Seller Policy sets out the rules, obligations, and standards that apply to all sellers who list, market, offer, or sell products through ukamart.co.uk or any related Ukamart-operated marketplace, commerce, social commerce, affiliate, or seller tools.

Ukamart Global Ltd operates as a multi-vendor ecommerce and social commerce platform. This means that:

• some products may be sold directly by Ukamart Global Ltd
• some products may be listed and sold by third-party sellers
• some products may be promoted through affiliate, creator, or social commerce channels connected to the platform

By registering for a seller account, listing products, or otherwise using seller services on Ukamart, you agree to comply with:

• this Seller Policy
• Ukamart Terms & Conditions
• Ukamart Returns & Refund Policy
• Ukamart Delivery Policy
• Ukamart Dispute Resolution Policy
• all applicable laws, regulations, and platform standards

Sellers using online marketplaces are still responsible for understanding and complying with UK consumer rules, even when selling through a third-party platform.

2 Seller Eligibility

To sell on Ukamart, you must:

• be at least 18 years old
• provide accurate and complete registration information
• have the legal right and authority to sell the products you list
• comply with all applicable UK laws and any laws that apply in the markets you sell into
• comply with applicable product safety, consumer protection, intellectual property, tax, pricing, and advertising rules
• provide any business verification, identity verification, or compliance documents requested by Ukamart

Where you are acting in the course of business, you must not misrepresent yourself as a private seller. Current CMA guidance highlights that platforms and sellers must not create false impressions about whether a seller is trading as a business where the facts indicate otherwise.

Ukamart reserves the right to:

• approve or reject any seller application
• request further verification before activation
• suspend onboarding while checks are carried out
• restrict selling in certain categories, regions, or product types

3 Seller Account Responsibility

You are responsible for your seller account and all activity carried out through it.

Sellers must:

• keep account information accurate and up to date
• maintain valid contact and payment details
• protect usernames, passwords, and login credentials
• ensure only authorised persons use the account
• promptly notify Ukamart of unauthorised access or suspected misuse
• manage listings, fulfilment, communication, and customer issues properly

You must not:

• sell, assign, rent, or transfer your seller account
• share access outside your authorised business team without permission
• create duplicate or deceptive accounts to avoid restrictions
• use false identities, false addresses, or misleading business information

Ukamart may treat activity carried out through your account as authorised by you unless you have notified us of account compromise in a timely manner.

4 Seller Classification and Business Transparency

Sellers must accurately state whether they are:

• a business seller
• an individual seller, where permitted by the platform
• acting on behalf of a registered company or trading entity

Where you are selling with sufficient regularity, scale, or commercial intent, you may be treated as acting for business purposes and must comply with the relevant legal obligations for traders. Business Companion guidance for online platforms and CMA guidance both emphasise the importance of clarity around trader status and consumer rights.

Where required by Ukamart, sellers must provide:

• legal name
• trading name
• business registration details
• contact information
• return address
• proof of identity
• bank or payout details
• tax or VAT information where relevant

5 Product Listing Standards

All listings must be accurate, complete, and not misleading.

Each listing must, where applicable:

• clearly identify the product
• state the correct brand, model, and variant
• include clear and truthful descriptions
• include real and representative product images
• state the condition clearly, such as new, used, pre-owned, or refurbished
• accurately state included accessories, parts, or bundled items
• show correct pricing and any applicable delivery charges
• disclose material defects, limitations, or cosmetic issues
• avoid exaggerated, deceptive, or unverifiable claims
• comply with Ukamart content and formatting standards

Where you list electronics, you should clearly state relevant information such as:

• storage size
• RAM
• colour
• network status where relevant
• battery note where relevant for used devices
• cosmetic grade if graded
• included charger or accessories
• locking status, where applicable
• UK online sellers must provide key pre-contract information and must not mislead consumers through action or omission.

6 Listing Accuracy and Honest Presentation

You must not create listings that:

• misdescribe product condition
• use fake stock photos to hide the true condition of the item
• omit important product limitations
• suggest false scarcity or urgency
• misstate delivery times
• hide important fees, charges, or exclusions
• use manipulated reviews, fabricated ratings, or false claims
• create the impression that an item is sold by Ukamart if it is actually sold by a third party

The CMA’s current unfair commercial practices guidance and price transparency guidance both stress that pricing and key transactional information must be presented fairly and clearly.

7 Prohibited Products and Restricted Listings

You must not list, sell, advertise, or distribute products that are:

• counterfeit
• fake
• stolen
• unlawful
• unsafe
• recalled
• prohibited by law
• restricted without the required licences or permissions
• infringing intellectual property rights
• materially non-compliant with applicable product safety requirements

Examples may include:

• counterfeit branded electronics or accessories
• unsafe chargers, batteries, plugs, or electrical devices
• stolen or blacklisted phones
• goods subject to recall notices
• unlawful surveillance items, where prohibited
• restricted items sold without proper authorisation

Online marketplace sellers still need to consider product safety requirements and consumer protection rules, and current Trading Standards messaging continues to warn about unsafe and counterfeit goods being sold online.

Ukamart may remove any listing that it believes is prohibited, risky, deceptive, or inconsistent with platform standards.

8 Product Safety and Compliance

Sellers are responsible for ensuring that products listed on Ukamart are safe, lawful, and compliant with applicable requirements.

This includes ensuring, where relevant, that:

• products are safe for consumer use
• electrical goods comply with applicable standards
• labeling and warnings are appropriate
• goods are not subject to active recall
• age-restricted or regulated goods are handled lawfully
• required conformity or safety information is available where applicable

If Ukamart requests safety evidence, test records, supplier documentation, or proof of authenticity, you must provide it promptly.

9 Pricing, Fees and Charges

Sellers may generally set their own prices unless Ukamart specifies otherwise for certain programmes, campaigns, or categories.

Sellers must ensure that pricing is:

• accurate
• fair
• transparent
• not misleading
• not structured in a way that hides mandatory charges

You must not:

• hide compulsory fees
• use deceptive discount comparisons
• create misleading “was/now” claims
• misrepresent delivery charges
• inflate prices during a sale to create a false discount impression
• Current CMA price transparency guidance specifically addresses delivery charges and other price presentation practices.

Ukamart may charge sellers:

• commission on completed sales
• transaction or service fees
• promotional fees
• payout processing fees
• campaign participation fees
• optional seller service charges

Any applicable fees will be communicated through seller onboarding materials, seller dashboard terms, campaign rules, or fee schedules.

10 Order Acceptance and Inventory Control

Sellers are responsible for maintaining accurate stock levels and fulfilment capability.

You must not:

• list items you do not intend to fulfil
• oversell inventory without a fulfilment plan
• accept orders you cannot reasonably dispatch
• repeatedly cancel orders due to poor stock control

You are responsible for:

• monitoring inventory
• updating out-of-stock items promptly
• removing unavailable listings
• honouring valid orders where stock was represented as available
• Repeated inventory failures may affect seller performance standing.

11 Order Fulfilment Standards

Sellers must process and dispatch orders promptly and professionally.

You must:

• process orders within the stated handling time
• dispatch within the timeframe shown to the customer
• provide accurate dispatch confirmation
• upload tracking information where available
• package items securely and appropriately
• ensure the correct item is sent
• ensure the item matches the listing description
• comply with agreed campaign or platform dispatch standards

UK online sellers generally must deliver goods without undue delay and within 30 days unless another period has been agreed.

Failure to fulfil orders properly may result in:

• warnings
• reduced visibility
• delayed payouts
• seller penalties
• listing restrictions
• account suspension

12 Delivery Responsibilities

Sellers are responsible for:

• choosing reliable delivery methods
• dispatching within promised timeframes
• using safe and suitable packaging
• ensuring goods are delivered in acceptable condition
• providing delivery updates where possible
• responding to delivery issues promptly

You must not:

• upload false tracking information
• falsely mark items as shipped
• deliberately delay dispatch while claiming faster handling
• avoid responsibility for lost or damaged shipments without proper review

For marketplace orders, the seller remains primarily responsible for fulfilment unless Ukamart expressly operates fulfilment on the seller’s behalf.

13 Customer Service Standards

Sellers must maintain a professional standard of customer service.

You must:

• respond to customer enquiries promptly
• communicate clearly and respectfully
• handle complaints fairly
• provide reasonable updates on dispatch, delays, and returns
• cooperate in dispute investigations
• avoid abusive, threatening, or dismissive language

Poor customer service may lead to:

• complaint escalation
• negative seller performance impact
• restricted selling privileges
• account enforcement action

14 Returns, Cancellations and Refunds

Sellers must comply with:

• Ukamart’s Returns & Refund Policy
• Ukamart’s Dispute Resolution Policy
• applicable UK consumer law

Where applicable, consumers generally have a 14-day cancellation right for many distance sales, and if the seller does not properly provide cancellation information, that right can be extended.

Sellers are responsible for:

• accepting valid returns
• honouring valid cancellation rights
• processing refunds where required
• providing a return address where needed
• handling faulty, damaged, or not-as-described claims properly
• not using unfair or misleading return restrictions

For marketplace items, Ukamart may intervene where:

• the seller fails to respond
• the seller appears to reject valid claims unfairly
• the evidence supports customer relief
• seller conduct threatens platform trust or legal compliance

15 Faulty, Unsafe or Not-as-Described Goods

If goods are faulty, unsafe, or not as described, sellers must take appropriate action, which may include:

• accepting the return
• replacing the item
• refunding the customer
• covering reasonable return costs where appropriate
• cooperating with any investigation by Ukamart

Sellers must not attempt to exclude consumer statutory rights through misleading listing terms or unfair notices. Consumers retain rights where goods do not match description or otherwise fail legal standards.

16 Affiliate, Campaign and Social Commerce Rules

If your products are eligible for promotion through affiliates, creators, or social commerce channels:

• you must honour valid sales generated through those channels
• you must not cancel legitimate orders to avoid commissions or campaign participation
• you must not manipulate attribution or order data
• you must not make deceptive claims through affiliates or allow deceptive promotional tactics knowingly
• you must ensure product information used in promotional campaigns is materially accurate

Where sellers provide campaign materials, pricing claims, or promotional instructions, they must not be misleading. UK law on unfair commercial practices applies to consumer-facing promotions and omissions of material information.

17 Payments to Sellers and Fund Holds

Ukamart may operate a payment holding or staged payout system.

This may include:

• holding funds until dispatch or delivery milestones are met
• delaying payout during disputes
• delaying payout where fraud checks are ongoing
• offsetting refunds, chargebacks, or platform deductions
• withholding settlement where the seller breaches policy or creates platform risk

Ukamart may delay or hold payments where there are:

• unresolved disputes
• suspicious order patterns
• repeated complaints
• delivery failures
• suspected fraud
• counterfeit or safety concerns
• policy violations
• These measures help protect buyers, sellers, and the platform.

18 Performance Monitoring

Ukamart may monitor seller performance using factors including:

• order fulfilment rate
• dispatch timeliness
• cancellation rate
• complaint rate
• return and refund rate
• dispute frequency
• customer feedback
• listing quality
• policy compliance
• safety or authenticity concerns

Low performance may result in:

• warnings
• coaching or corrective actions
• listing restrictions
• campaign exclusion
• reduced marketplace visibility
• payout restrictions
• suspension or termination

19 Reviews, Ratings and Feedback

Sellers must not:

• post fake reviews
• buy or generate fake ratings
• pressure customers into changing genuine feedback improperly
• offer undisclosed incentives for reviews
• suppress legitimate complaints dishonestly
• Recent UK consumer law developments have placed particular focus on fake reviews and misleading commercial practices.

20 Intellectual Property

Sellers must respect the intellectual property rights of others.

You must not:

• sell counterfeit goods
• use copyrighted product images without permission
• copy branded content without authority
• use trademarks in a misleading way
• list products that infringe patents, designs, copyrights, or trade marks
• You are fully responsible for the legality of your products, content, and branding.

Ukamart may:

• remove allegedly infringing listings
• request proof of authenticity
• suspend sellers pending review
• cooperate with rights-holder complaints where appropriate

21 Fraud, Abuse and Seller Misconduct

Sellers must not engage in:

• fraudulent listings
• fake dispatch confirmations
• non-delivery schemes
• counterfeit sales
• deceptive pricing
• false discount claims
• review manipulation
• account abuse
• order manipulation
• refund abuse
• affiliate abuse
• repeated policy evasion
• Where misconduct is suspected, Ukamart may investigate and take immediate action.

22 Policy Violations and Enforcement

If you violate this policy or create risk for customers or the platform, Ukamart may take action including:

• listing removal
• content editing requests
• warning notices
• temporary selling restrictions
• payout delays or holds
• removal from campaigns or promotions
• account suspension
• permanent ban
• withholding of funds where permitted by applicable terms
• reporting unlawful conduct where appropriate
• The action taken may depend on severity, frequency, evidence, and risk.

23 Suspension and Termination

Ukamart may suspend or terminate a seller account where there is:

• fraudulent activity
• repeated consumer complaints
• persistent order fulfilment failure
• counterfeit or unsafe goods concerns
• repeated return or refund disputes
• legal or regulatory risk
• material breach of this policy or related platform rules

Suspension may be immediate where platform integrity, customer protection, payment risk, safety, or legal compliance requires urgent action.

24 Seller Responsibility and Liability

Sellers are responsible for:

• their products
• their listings
• pricing accuracy
• fulfilment
• returns handling
• customer communications
• compliance with law and platform rules

For marketplace transactions, Ukamart acts primarily as a platform operator unless expressly identified as the direct seller.

This means Ukamart may:

• facilitate listings
• provide seller tools
• process platform-level reviews
• monitor compliance
• support dispute resolution
• But Ukamart is not automatically the direct seller in marketplace transactions.

25 Compliance with Law

Sellers must comply with all applicable laws and regulatory requirements, including where relevant:

• consumer protection law
• product safety law
• pricing transparency requirements
• advertising and promotion rules
• intellectual property law
• tax and VAT rules
• sanctions, export, and import restrictions where applicable

Business Companion’s guidance for online businesses and marketplace sellers makes clear that selling through a platform does not remove these obligations.

26 Changes to This Policy

Ukamart may update this Seller Policy from time to time to reflect:

• legal or regulatory developments
• platform changes
• safety standards
• seller programme changes
• marketplace operational updates
• fraud prevention measures
• The latest version will be published on the platform with the updated effective date.

Continued use of seller services after updates take effect will constitute acceptance of the revised policy, to the extent permitted by law.

27 Governing Law

This Seller Policy is governed by the laws of England and Wales, unless mandatory law requires otherwise for a specific issue or user category.

28 Contact Us

For seller support, compliance queries, or policy questions, contact:

• Ukamart Global Ltd
• Email: support@ukamart.co.uk
• Phone: 07886256355