Affiliate Programme

1 Affiliate Terms & Conditions

AFFILIATE TERMS & CONDITIONS

UKAMART GLOBAL LTD (UK)

1. INTRODUCTION

These Affiliate Terms & Conditions govern participation in the Ukamart Affiliate Programme. They apply to any individual, creator, influencer, publisher, marketer, referrer, or business that promotes Ukamart products, seller listings, campaigns, or services in return for commission, incentives, or other benefits.

Ukamart operates a hybrid commerce platform that may include direct retail, third-party seller listings, affiliate-led promotion, creator content, app-based shopping, and social commerce features. By applying to, joining, or participating in the Ukamart Affiliate Programme, you agree to be bound by these Terms, together with any related Ukamart policies, campaign rules, payout rules, branding guidelines, and applicable laws.

These Terms are designed to support lawful affiliate and influencer marketing in the UK. In the UK, affiliate marketing and social media endorsements are subject to advertising and consumer protection rules, including clear disclosure requirements enforced through the ASA and CMA guidance. The ASA states that affiliate marketing is covered by the CAP Code, and content creators must make ads clearly identifiable as ads. The CMA also says paid-for endorsements that are not clearly labelled as ads may breach consumer protection law.

2. DEFINITIONS

For the purpose of these Terms:

“Affiliate” means any person or entity approved by Ukamart to promote products, listings, campaigns, or services in return for commission or incentives.

“Affiliate Content” means any content created, published, distributed, or promoted by an Affiliate in connection with Ukamart, including videos, posts, livestreams, reviews, articles, links, referral codes, banners, captions, comments, stories, or other promotional material.

“Qualifying Sale” means a completed and verified order that meets Ukamart’s eligibility rules for commission payment.

“Seller” means Ukamart or any third-party seller whose products are made available on the Ukamart platform.

“Platform” means the Ukamart website, app, marketplace infrastructure, affiliate systems, and related technology used to track referrals, sales, commissions, and content performance.

3. ELIGIBILITY

To participate in the Ukamart Affiliate Programme, you must:

• be at least 18 years old;
• have the legal capacity to enter into a binding contract;
• provide accurate, complete, and up-to-date account and payout information;
• comply with all applicable laws, regulations, platform rules, and Ukamart policies;
• maintain active and legitimate promotional channels or audiences, where required by Ukamart.

Ukamart may require you to complete identity, tax, payment, or account verification checks before approval or before releasing payouts. Ukamart may approve, reject, suspend, or remove any Affiliate application at its discretion.

4. PROGRAMME STRUCTURE

The Ukamart Affiliate Programme allows Affiliates to promote selected products, campaigns, or links through approved promotional methods. Affiliates may earn commission when a user clicks on a tracked affiliate link, uses an approved referral code, engages with tracked promotional content, or otherwise completes a qualifying transaction under Ukamart’s attribution rules.

Ukamart may operate the Affiliate Programme across multiple channels, including:

• TikTok and similar short-form video platforms;
• Instagram, Facebook, YouTube, Snapchat, X, Pinterest, blogs, websites, and messaging channels;
• the Ukamart website and app;
• livestream commerce, social selling, and creator campaigns;
• future marketplace and app-based recommendation systems.

Ukamart may also distinguish between different types of affiliates, including:

• creators and influencers;
• publishers and media buyers;
• cashback or deal partners;
• community affiliates or referral partners;
• internal or invited campaign partners.

5. AFFILIATE ACCOUNT REGISTRATION

You must provide true, accurate, and complete information when registering. You are responsible for keeping your contact details, payout details, tax details, and promotional account information up to date.

You are responsible for all activity on your affiliate account and must keep login credentials secure. You must not sell, assign, transfer, rent, or share your affiliate account without written permission from Ukamart.

Ukamart may request supporting information at any time, including proof of identity, proof of ownership of social channels, performance data, payment verification, or other information reasonably required for fraud prevention, compliance, or programme administration.

6. COMMISSION ELIGIBILITY

Commission is earned only on Qualifying Sales. A Qualifying Sale must generally meet all of the following conditions:

• the sale was validly tracked to your affiliate activity under Ukamart’s attribution rules;
• the order was fully completed and paid for;
• the order was not fraudulent, cancelled, refunded, charged back, or reversed;
• the order complied with all campaign conditions and programme rules;
• the Affiliate complied with these Terms and any applicable law.

Commission may not be earned on:

• self-purchases, unless explicitly allowed in writing;
• fraudulent or manipulated transactions;
• test transactions;
• duplicate or conflicting attribution claims;
• cancelled, returned, refunded, or chargeback transactions;
• transactions generated through prohibited promotional methods.

Ukamart may set separate rules for direct retail products, third-party seller products, promotional campaigns, live-selling campaigns, or product-specific incentives.

7. COMMISSION RATES AND CHANGES

Commission rates may vary by:

• product;
• category;
• seller;
• campaign;
• season;
• channel;
• creator tier;
• conversion type;
• geographic area.

Ukamart may increase, reduce, suspend, or remove commission rates at any time. Any special incentive, bonus, or temporary uplift may be subject to its own conditions and may be withdrawn or amended.

Commission is not guaranteed merely because content is published. Commission is only payable where a tracked and valid qualifying event occurs under Ukamart’s rules.

8. ATTRIBUTION RULES

Ukamart will determine attribution using its own tracking systems, cookies, referral codes, campaign links, app events, or other lawful tracking methods. Ukamart’s records and reporting systems will be used to determine whether a transaction qualifies for commission, subject to correction in cases of error.

Ukamart may apply:

• click attribution;
• code-based attribution;
• first-click or last-click logic;
• cookie windows;
• multi-touch or campaign-based rules;
• app or cross-device attribution methods, where lawful.

Because Ukamart may develop into a broader social-commerce and marketplace ecosystem, attribution rules may evolve over time. Ukamart may update these rules to reflect changes in its app, marketplace, seller ecosystem, creator tools, or analytics systems.

9. PAYOUTS

Approved commission will be paid in accordance with Ukamart’s payout schedule, subject to any minimum payout threshold, verification checks, reserve periods, or hold periods.

Ukamart may:

• hold commissions until the end of a verification window;
• delay payment where fraud, returns, disputes, or irregularities are suspected;
• offset deductions against future earnings;
• require additional identity or payment verification before payout.

You are responsible for ensuring that your payout details are accurate. Ukamart is not responsible for delays caused by incorrect information supplied by you.

If Ukamart later determines that a payout was made in error, Ukamart may reverse, recover, offset, or withhold the relevant amount.

10. RETURNS, CANCELLATIONS AND COMMISSION REVERSALS

If an order is cancelled, refunded, returned, reversed, charged back, or found to be fraudulent, the related commission may be cancelled or clawed back.

This applies whether the product was sold directly by Ukamart or by a third-party seller on the Ukamart platform.

Where commissions have already been paid on a later-invalidated transaction, Ukamart may:

• deduct the relevant amount from future payouts;
• place the account into negative balance;
• suspend payouts pending reconciliation.

11. ADVERTISING DISCLOSURE AND TRANSPARENCY

You must clearly and prominently disclose the commercial nature of your Ukamart promotions wherever required by law, regulation, or platform rules.

The ASA states that affiliate marketing is advertising and that content containing affiliate links or codes must be clearly identifiable as an ad. The ASA also indicates that labels like #affiliate alone are generally not sufficient on their own; clearer labels such as #ad are recommended. The CMA likewise says hidden advertising is harmful and illegal, and that paid-for endorsements should be clearly labelled as ads.

Accordingly, Affiliates must:

• clearly disclose paid or commission-based relationships;
• ensure the disclosure is easy to see, understand, and not hidden;
• follow ASA, CAP Code, CMA, and platform-specific disclosure requirements;
• avoid ambiguous, buried, or misleading disclosures.

For Ukamart promotions, acceptable disclosure may include clear wording such as:

• “Ad”
• “Advertisement”
• “Paid partnership”
• “I earn commission from qualifying purchases”

Where platform tools exist for paid partnership or promotional labels, Affiliates should use them appropriately in addition to any other required disclosure.

12. CONTENT STANDARDS

All Affiliate Content must be legal, decent, honest, truthful, and not misleading. The ASA’s influencer guidance says ads must be recognisable as ads and must not mislead consumers. CMA guidance also warns against hidden ads and misleading endorsement practices.

You must not:

• make false, exaggerated, or unverified claims about products;
• misrepresent stock levels, pricing, delivery times, warranty, or discounts;
• imply endorsement, certification, or guarantees that do not exist;
• create fake urgency or misleading scarcity;
• impersonate customers or pretend to be an ordinary consumer when acting commercially;
• edit, present, or compare products in a deceptive manner.

Where a claim relates to performance, compatibility, quality, or features, you must have a reasonable basis for the claim.

13. PLATFORM RULES AND THIRD-PARTY CHANNELS

You must also comply with the rules of any third-party platform you use to promote Ukamart, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, and others. If a platform prohibits a particular promotional method, you must not use that method for Ukamart promotions.

If Ukamart runs creator or affiliate activity through TikTok Shop-style workflows, livestream commerce, or creator collabs, Affiliates must also comply with any campaign-specific rules, content rules, or product-selection rules communicated by Ukamart. TikTok Shop’s UK affiliate and content materials show that affiliate activity is subject to product, content, and payout rules within that ecosystem.

14. PROHIBITED ACTIVITIES

You must not engage in any activity that is fraudulent, deceptive, abusive, unlawful, or harmful to Ukamart, its users, sellers, customers, or partners.

Prohibited activities include:

• fake orders or self-referrals;
• use of bots, click farms, fake traffic, or incentivised fraud;
• cookie stuffing, forced clicks, hidden redirects, or unauthorised tracking methods;
• spam email, spam messaging, or unlawful direct marketing;
• paid search bidding on Ukamart’s protected brand terms where prohibited;
• creating fake reviews, fake testimonials, or false user-generated content;
• misleading product claims;
• publishing content that is defamatory, hateful, unlawful, or infringes intellectual property;
• using stolen, unauthorised, or infringing media;
• manipulating attribution or exploiting technical weaknesses in tracking.
• Ukamart may investigate any suspected abuse and may suspend or terminate the account immediately.

15. BRAND, TRADEMARKS AND INTELLECTUAL PROPERTY

Ukamart retains all rights, title, and interest in its name, logo, branding, slogans, visuals, product data feeds, platform materials, and other intellectual property.

Affiliates may use Ukamart brand assets only:

• in accordance with written guidelines;
• for the purpose of lawful participation in the Affiliate Programme;
• in a way that does not mislead users or damage the brand.

You must not:

• modify Ukamart logos without permission;
• register domains, handles, or pages that impersonate or confuse users into thinking you are Ukamart;
• use Ukamart intellectual property outside approved promotional activity;
• suggest you are employed by, owned by, or officially speaking for Ukamart unless authorised.

By uploading or submitting Affiliate Content to Ukamart as part of a campaign, you may grant Ukamart a non-exclusive, worldwide, royalty-free licence to use, repost, display, adapt, publish, and promote that content for business, marketing, platform, and campaign purposes, unless a separate written agreement states otherwise.

16. SELLER PRODUCTS AND PRODUCT RESPONSIBILITY

Where the Affiliate promotes third-party seller products on the Ukamart marketplace, the seller remains primarily responsible for the listing, product accuracy, and order fulfilment, subject to Ukamart’s platform policies.

Affiliates must not state or imply that they personally guarantee the product, seller, fulfilment, or outcome unless explicitly authorised to do so.

Ukamart may remove products from affiliate promotion at any time if they are no longer eligible, out of stock, under review, restricted, or removed from the platform.

17. DATA PROTECTION AND PRIVACY

Affiliates must handle any personal data lawfully and only to the extent permitted by law and these Terms. Affiliates must not collect, scrape, buy, sell, share, or misuse personal data obtained through Ukamart campaigns except where clearly authorised and lawful.

If you receive personal data in connection with Ukamart activity, you must:

• use it only for the authorised purpose;
• keep it secure;
• not disclose it without authority;
• comply with UK data protection law.

Where Ukamart provides dashboards, tracking data, user insights, or campaign reports, that information remains confidential and must not be misused.

18. CONFIDENTIALITY

You must keep confidential any non-public information disclosed by Ukamart in connection with the Affiliate Programme, including commercial terms, commission rates, dashboards, campaign data, seller information, product plans, or internal materials marked or reasonably understood to be confidential.

You must not disclose confidential information to third parties unless required by law or expressly authorised in writing.

19. TAX AND REPORTING RESPONSIBILITY

You are responsible for determining and complying with your own tax obligations arising from affiliate earnings, including income tax, corporation tax, VAT, or other applicable taxes. Ukamart may request tax or verification information before making payouts where required for compliance purposes.

Ukamart does not provide tax advice. You should obtain your own independent tax advice where necessary.

20. SUSPENSION, WITHHOLDING AND TERMINATION

Ukamart may suspend, restrict, withhold payouts from, or terminate your Affiliate account at any time if:

• you breach these Terms;
• Ukamart suspects fraud, abuse, or unlawful conduct;
• your content damages the Ukamart brand or misleads consumers;
• your account fails verification;
• required disclosures are missing or inadequate;
• you breach a platform’s rules in a way that affects Ukamart;
• Ukamart decides to change, pause, or close the programme.

On termination, Ukamart may cancel unpaid or unverified commissions, especially where the related activity breached these Terms or involved invalid traffic or non-qualifying transactions.

21. LIABILITY AND DISCLAIMERS

Ukamart does not guarantee:

• any minimum level of earnings;
• uninterrupted availability of the Affiliate Programme;
• that any product, campaign, or seller will remain available;
• that any particular content will convert or perform in a certain way.

To the fullest extent permitted by law, Ukamart will not be liable for indirect, incidental, special, consequential, or loss-of-profit claims arising from participation in the Affiliate Programme, except where liability cannot lawfully be excluded.

Nothing in these Terms excludes liability for fraud, fraudulent misrepresentation, or any other liability that cannot be excluded under the laws of England and Wales.

22. CHANGES TO THE PROGRAMME OR TERMS

Ukamart may modify, suspend, or discontinue any part of the Affiliate Programme at any time, including commission rates, campaign structures, product eligibility, attribution logic, payout timing, dashboards, or technical features.

Ukamart may also amend these Terms. Continued participation after updated Terms take effect will constitute acceptance of the revised Terms.

23. GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of England and Wales.

Any dispute arising out of or in connection with these Terms, the Affiliate Programme, or your participation in it will be subject to the jurisdiction of the courts of England and Wales, unless applicable law requires otherwise.

24. CONTACT

For affiliate enquiries, campaign support, or compliance questions, contact:

• Ukamart Global LtdEmail: support@ukamart.co.uk

2 Affiliate Content Guidelines

AFFILIATE CONTENT GUIDELINES (UK)

UKAMART GLOBAL LTD (UK)

1. PURPOSE

These Affiliate Content Guidelines set the standards for all affiliate, influencer, creator, and social-commerce content used to promote Ukamart, Ukamart seller products, Ukamart campaigns, or any product listed on the Ukamart platform. They apply to content published on social media, live commerce, short-form video platforms, websites, blogs, messaging channels, and any other medium used to generate traffic, sales, or engagement for Ukamart.

These Guidelines are designed to ensure that all promotional content connected to Ukamart is clear, truthful, legally compliant, commercially responsible, and operationally consistent with a modern UK social-commerce platform. They are intentionally written to support a business model that combines direct retail, marketplace listings, affiliate-led promotion, creator commerce, and app-based product discovery, which is similar in structure to how social-commerce systems like TikTok Shop organise content and affiliate activity.

Because UK affiliate and influencer content is regulated by the CAP Code and also subject to consumer protection law, Ukamart expects creators and affiliates to treat promotional content as regulated commercial communication rather than casual personal posting. The ASA says affiliate marketing is covered by the CAP Code, and the CMA states that hidden advertising is harmful and illegal.

2. WHO THESE GUIDELINES APPLY TO

These Guidelines apply to all Ukamart affiliates, creators, influencers, livestream hosts, referral partners, content publishers, social sellers, invited campaign participants, and anyone else creating or distributing promotional content in exchange for commission, incentives, free products, gifts, discounts, campaign support, or any other commercial benefit. The CMA’s guidance for content creators makes clear that the rules apply where there is payment, gifts, discounted products, or another incentive.

If you receive or may receive any commercial benefit from promoting Ukamart products, these Guidelines apply to you, even if the arrangement is informal, one-off, or not documented in a separate written deal. The CMA guidance for brands states that this applies even where the business does not tightly control the content, as long as the endorsement is paid for or incentivised.

3. CORE CONTENT PRINCIPLES

All Ukamart affiliate content must follow four core principles: it must be recognisable as advertising where required, truthful, fair, and responsible. The ASA requires marketing communications to be obviously identifiable as such, and its influencer and affiliate guidance focuses heavily on recognisability and avoiding misleading claims.

3.1 Recognisability

If content is promotional, users must be able to understand that immediately. Ad disclosures must not be hidden, delayed, disguised, or buried among hashtags or links. The ASA’s guidance says affiliate marketing content may need to be identified as advertising, and the CMA says paid-for endorsements that are not clearly labelled as ads may breach consumer protection law.

3.2 Truthfulness

Content must accurately represent the product, price, condition, seller, delivery position, and transaction process. Creators must not make false, exaggerated, unverifiable, or misleading claims. This reflects both the CAP Code’s rules against misleading advertising and the CMA’s guidance on accurate endorsements.

3.3 Fairness

Content must not unfairly pressure, manipulate, or deceive users into making a purchase. Hidden advertising, fake urgency, and misleading endorsement practices are specifically identified by the CMA as problematic.

3.4 Responsibility

Content must be suitable for the platform and audience and must not create legal, safety, reputational, or consumer harm. TikTok Shop UK’s content framework also uses a policy model where e-commerce content must meet defined standards before it is allowed in the ecosystem.

4. CONTENT FORMATS ALLOWED

Affiliates may create promotional content in a wide range of formats, including:

• short-form product videos;
• livestream selling content;
• product demonstrations;
• unboxing videos;
• review-style content;
• comparison content;
• carousel posts;
• link-based recommendation posts;
• creator storefront promotions;
• app-sharing content;
• blog articles and product roundups;
• story posts and messaging-based referral promotions.

This broad format range reflects the practical structure of social-commerce ecosystems and is consistent with the way TikTok Shop UK supports creator commerce, affiliate promotion, product showcases, and seller-linked content.

5. HIGH-RISK CONTENT TYPES

The following content formats are allowed, but Ukamart treats them as higher-risk and subject to stricter review because they are especially likely to mislead consumers if not done properly.

5.1 Review Content

If you describe content as a review, it must be a genuine review and not a disguised advertisement pretending to be neutral editorial content. The CMA’s guidance on reviews and endorsements stresses that content must be genuine and accurate, and endorsements must be made clear.

You must not:

• present sponsored content as independent editorial content without disclosure;
• pretend you purchased the item personally if you received it as part of a campaign;
• claim long-term usage or testing where that is not true.
• 5.2 Comparison Content

Comparison videos or posts must be fair, factual, and not misleading. You must not make unsupported superiority claims such as “best in the UK,” “cheapest anywhere,” or “better than all competitors” unless you can substantiate them. The CAP Code prohibits misleading claims, and ASA influencer guidance makes clear that standard advertising rules still apply in creator content.

5.3 Livestream Selling

Livestream selling must not include fake urgency, false scarcity, invented stock warnings, or misleading claims about delivery, discounts, or guarantees. TikTok Shop UK’s policy structure for content and affiliate activity is built around active moderation of e-commerce content and creator conduct, and Ukamart should apply the same discipline.

6. PRODUCT CLAIM RULES

You may make only claims that are true, verifiable, and consistent with the relevant product listing, campaign information, or approved seller information. If a claim relates to price, stock, product condition, delivery, features, compatibility, authenticity, warranty, or performance, you must have a reasonable basis for saying it. The CAP Code’s rules on misleading advertising apply to affiliate and influencer content, and the ASA guidance repeatedly emphasises that ads must not mislead.

For Ukamart, this is especially important for electronics and accessories. Creators must take extra care with:

• whether the item is new, used, refurbished, or UK used;
• storage and RAM claims;
• battery condition claims;
• unlocked/network compatibility claims;
• accessories included;
• delivery claims;
• warranty and return references.
• If you are not certain, you must not state it as fact.

7. PRICE, DISCOUNT AND STOCK CLAIMS

You must not invent or exaggerate discounts, create false urgency, misstate stock levels, or claim a sale ends at a certain time unless that is accurate. Phrases like “today only,” “last unit,” “clearance,” or “price will go up tonight” must not be used unless they are true and can be justified. The CAP Code’s misleading advertising rules apply, and the CMA’s hidden advertising and endorsements guidance is also concerned with deceptive commercial practices.

If prices or stock may change, creators should use wording such as:

• “Check current price on Ukamart”
• “Subject to availability”
• “Price may change”
• “See latest details on the product page”
• That protects both users and the platform.

8. MANDATORY DISCLOSURE IN CONTENT

Where there is a commercial relationship, the content must be clearly disclosed as advertising or promotional content. The ASA says affiliate marketing content may need to be identified as advertising, and the CMA says paid-for endorsements that are not clearly labelled as an “Ad” may breach consumer protection law.

Approved labels for Ukamart content include:

• Ad
• Advertisement
• Paid partnership
• Affiliate link
• I earn commission from purchases
• Sponsored by Ukamart

The ASA’s guidance indicates that labels need to be clear and upfront, and it has warned that labels like #affiliate may not be sufficient on their own if the ad nature is not otherwise obvious.

For video:

• disclosure should appear in the caption; and
• where practical, disclosure should also appear on-screen near the beginning.

For livestream:

• disclosure should be spoken clearly at the start; and
• repeated during the session where appropriate.

For stories or short disappearing content:

• disclosure should be on the visual itself, not hidden elsewhere.

For blogs or link roundups:

• the disclosure should appear before or alongside the affiliate content, not only in a buried footer.

9. RESTRICTED AND PROHIBITED CONTENT

You must not create, publish, or distribute content that:

• promotes counterfeit or unlawful goods;
• misleads users about a product or seller;
• uses false customer testimonials;
• fabricates sales proof, order proof, or user reviews;
• encourages unsafe or unlawful product use;
• infringes intellectual property;
• impersonates Ukamart, a seller, or a customer;
• contains defamatory, hateful, abusive, or illegal material.

The CMA’s principles also highlight the need for platforms to tackle unlawful practices such as hidden advertising and fake reviews.

If a product or category is removed or restricted by Ukamart, it may no longer be promoted, even if older affiliate content exists.

10. BRAND USE RULES

Affiliates may use Ukamart brand assets only in an approved and non-misleading way. You must not create pages, handles, groups, or sites that impersonate Ukamart or make users think you are official Ukamart staff, support, or ownership unless Ukamart has authorised that in writing.

You must not:

• create fake “official” Ukamart pages;
• use Ukamart logos in misleading ways;
• present yourself as Ukamart customer support;
• register domains or handles designed to confuse users.
• This is important for both consumer trust and platform integrity.

11. LIVESELLING RULES

Because Ukamart may operate a TikTok Shop–style creator commerce system, livestream selling should be governed tightly.

During livestream selling, creators must:

• describe products truthfully;
• identify whether an item is new, used, or refurbished;
• avoid fake urgency and fake scarcity;
• avoid promising delivery dates, guarantees, or offers they cannot verify;
• avoid promoting products removed from the active catalogue.

If users ask questions the creator cannot verify, the creator should direct them to the current Ukamart listing or Ukamart support rather than guessing. This is a practical standard taken from the logic of social-commerce moderation systems such as TikTok Shop UK’s content policy model.

12. USER-GENERATED CONTENT, REVIEWS AND SOCIAL PROOF

If you repost customer reviews, user screenshots, or sales proof, it must be real, not fabricated or edited deceptively. The CMA’s 2025 guidance on reviews and endorsements emphasises that reviews and online content must be genuine and accurate.

You must not:

• create fake review screenshots;
• alter comments to look more positive than they were;
• present staged purchases as genuine public demand;
• use private data in social proof without lawful basis.

13. PRIVACY AND DATA HANDLING IN CONTENT

Creators must not reveal private customer information, order details, personal phone numbers, addresses, or payment details in promotional content. Where screenshots or proofs are used, personal identifiers should be removed or obscured. This aligns with UK GDPR principles around fairness, minimisation, and confidentiality.

Any dashboard, tracking, or campaign data provided by Ukamart remains confidential and must not be misused or shared externally without permission.

14. UKAMART REVIEW, MODERATION AND ENFORCEMENT

Ukamart may review, reject, remove, or require edits to any affiliate content at any time if it believes the content:

• is misleading;
• lacks proper disclosure;
• breaches campaign rules;
• exposes Ukamart to regulatory or reputational risk;
• damages user trust;
• breaches platform or legal standards.

This is consistent with how major social-commerce ecosystems moderate creator and affiliate content. TikTok Shop UK’s policy materials show a model of creator permissions, content policy, and affiliate controls that Ukamart can mirror operationally.

Ukamart may also:

• reject related commissions;
• suspend the affiliate from certain campaigns;
• hold payouts;
• terminate affiliate access.

15. ENFORCEMENT MODEL

A practical enforcement model for Ukamart is:

First breach: warning and content correction request Second breach: temporary campaign suspension and payout review Third breach: account termination or extended suspension

For serious issues such as fraud, fake reviews, hidden advertising, impersonation, or deceptive product claims, Ukamart may skip warning stages and act immediately.

16. CREATOR RESPONSIBILITY

Creators remain responsible for what they say, imply, show, and promise in content. You cannot avoid responsibility by saying the seller told you to say it, that you copied a caption, or that “everyone posts like this on TikTok.” UK ad and consumer protection rules still apply.

17. CONTACT

For content approval, creator compliance, or affiliate content support:

• Ukamart Global Ltd Email: support@ukamart.co.uk

3 Affiliate Payout Rules

AFFILIATE PAYOUT RULES (UK)

UKAMART GLOBAL LTD (UK)

1. PURPOSE

These Affiliate Payout Rules explain how Ukamart calculates, approves, holds, adjusts, and pays affiliate earnings under the Ukamart Affiliate Programme in the United Kingdom.

These rules apply to all affiliates, creators, influencers, referrers, and promotional partners who earn commission through Ukamart’s website, app, marketplace, affiliate links, referral codes, creator campaigns, or social-commerce activities.

These rules should be read together with:

• Ukamart Affiliate Terms & Conditions
• Ukamart Privacy Policy
• Ukamart Returns & Refund Policy
• any campaign-specific payout rules issued by Ukamart

2. GENERAL PRINCIPLE

Affiliate commission is only payable on valid, completed, and verified qualifying sales.

A sale will generally qualify for payout only where:

• the transaction is properly tracked to the affiliate;
• the customer successfully completes payment;
• the order is not cancelled, refunded, returned, reversed, or charged back;
• the transaction is not flagged as fraudulent or invalid;
• the affiliate has complied with Ukamart’s Affiliate Terms and promotional rules.

Ukamart does not pay commission simply because:

• a link was clicked;
• content received views, likes, or engagement;
• an order was placed but not completed;
• a payment attempt was made but failed;
• a product was promoted but later removed or refunded.

3. COMMISSION STATUS TYPES

For internal tracking and payout reporting, affiliate earnings may move through the following stages:

PendingA transaction has been tracked but is still under review, within the return window, or awaiting order completion.

ApprovedThe transaction has passed the required checks and is eligible for payout.

On HoldThe transaction or payout is temporarily paused because of a return risk, dispute, fraud review, account verification issue, or other compliance concern.

Rejected / ReversedThe transaction does not qualify for payout, or a previously tracked commission has been removed because the transaction was cancelled, refunded, returned, charged back, or found to be invalid.

4. PENDING PERIOD

All commissions will first appear as pending.

Ukamart may hold commissions in pending status for a reasonable verification period to account for:

• payment confirmation;
• order fulfilment;
• delivery confirmation;
• return and cancellation risk;
• fraud screening;
• chargeback exposure;
• dispute handling.

Because UK online customers generally have cancellation rights for many distance sales, including a 14-day cancellation window after delivery, Ukamart may delay final approval of commissions until a suitable hold period has passed.

Recommended Ukamart rule:A standard affiliate transaction may remain pending for 14 to 30 days after delivery or order completion, depending on product type, seller type, and campaign risk.

For higher-risk categories, marketplace items, or seller-fulfilled products, Ukamart may apply a longer hold period.

5. APPROVAL OF COMMISSION

Commission becomes approved only when Ukamart is satisfied that:

• the order was genuine;
• payment was successful;
• the product or order remained valid after the relevant review period;
• there is no unresolved return, dispute, or fraud issue;
• the affiliate complied with content, disclosure, and traffic rules.
• Approval of commission is determined by Ukamart’s internal systems and records.

Ukamart reserves the right to manually review or override a commission status where:

• system tracking errors are suspected;
• duplicate attribution exists;
• seller-level issues affect eligibility;
• campaign abuse is detected.

6. PAYOUT SCHEDULE

Approved commission will be paid according to Ukamart’s official payout cycle.

Ukamart may choose one of the following payout schedules:

Option A: Monthly payoutApproved earnings are paid once per calendar month.

Option B: Bi-weekly payoutApproved earnings are paid every two weeks.

Option C: Weekly payout for selected affiliatesAvailable only to verified, trusted, or high-volume affiliates approved by Ukamart.

For operational control, the safest default for Ukamart UK is:

• Standard payout cycle: Monthly

Example:

• commissions approved up to the last day of the month
• payout processed between the 5th and 15th of the following month
• Ukamart may change the payout schedule at any time.

7. MINIMUM PAYOUT THRESHOLD

Ukamart may apply a minimum payout threshold before releasing funds.

Example thresholds:

• £25 minimum payout
• £50 minimum payout for bank transfer
• lower or higher thresholds depending on payout method

If an affiliate’s approved balance is below the threshold, the balance will roll forward to the next payout cycle until the threshold is met.

8. PAYOUT METHODS

Ukamart may offer one or more of the following payout methods:

• UK bank transfer
• PayPal
• other approved payment processor
• wallet or platform balance, where introduced later
• Affiliates must provide accurate payout details.

Ukamart is not responsible for delayed or failed payment caused by:

• incorrect bank details;
• invalid payment accounts;
• unverified payout information;
• third-party processor delays.
• Ukamart may require payout verification before releasing funds.

9. ACCOUNT VERIFICATION BEFORE PAYOUT

Before any payout is released, Ukamart may require the affiliate to complete verification checks, including:

• identity verification;
• address verification;
• bank account confirmation;
• tax information confirmation;
• ownership verification of social or promotional channels.

If verification is incomplete or inconsistent, Ukamart may:

• delay payout;
• place the account on hold;
• request further evidence;
• suspend payout access until resolved.

10. RETURNS, REFUNDS, CANCELLATIONS AND CHARGEBACKS

No commission is payable on transactions that are later:

• cancelled;
• refunded;
• returned;
• reversed;
• charged back;
• found to be fraudulent or invalid.

If commission has already been approved or paid on a transaction that is later invalidated, Ukamart may:

• reverse the commission;
• deduct it from future earnings;
• place the affiliate account into negative balance;
• hold future payouts until the balance is corrected.
• This is especially important because UK consumers may have statutory cancellation rights for many online purchases.

11. MARKETPLACE-SPECIFIC RULES

Where a promoted item is sold by a third-party seller on Ukamart’s marketplace, payout may depend on additional conditions such as:

• seller confirmation of fulfilment;
• no seller-side dispute;
• no listing removal for policy breach;
• no product authenticity or compliance issue;
• no payout hold caused by customer complaint or unresolved case.

Ukamart may apply different approval periods or payout percentages for:

• Ukamart-direct products;
• third-party marketplace products;
• pre-order products;
• live-selling campaigns;
• high-return categories.

12. FRAUD, INVALID TRAFFIC AND MANIPULATION

Ukamart may refuse, reverse, or withhold payout where it reasonably believes that earnings were generated through:

• fake traffic;
• bots;
• click farms;
• fake orders;
• self-referrals;
• coupon abuse;
• misleading promotional claims;
• duplicate account activity;
• technical manipulation of attribution;
• breach of affiliate disclosure rules.

Affiliate marketing in the UK must be clearly identifiable as advertising, and misleading promotional conduct can create regulatory and platform risk.

If fraud or abuse is suspected, Ukamart may:

• place the affiliate account on hold;
• pause current and future payouts;
• investigate transactionsย้อนหลัง;
• terminate the affiliate account;
• recover sums already paid.

13. TAX RESPONSIBILITY

Affiliates are responsible for their own tax affairs in relation to income earned from Ukamart.

HMRC states that income received through online marketplaces, social media, creating online content, or similar online activities may need to be reported, and some people may need to tell HMRC about that income.

Accordingly:

• Ukamart does not provide personal tax advice;
• affiliates are responsible for assessing whether they must register, report income, or pay tax;
• affiliates should seek independent tax advice where needed.

Ukamart may request tax-related or compliance information before releasing payouts if required for operational or legal reasons.

14. DISCLOSURE COMPLIANCE AND EFFECT ON PAYOUT

Ukamart may delay, reduce, or refuse payout where an affiliate fails to comply with required ad disclosure or transparency rules.

The ASA says affiliate marketing must be obviously identifiable as advertising, and UK influencer guidance stresses that ads must be clearly labelled.

If an affiliate publishes non-compliant content, Ukamart may:

• reject commission linked to that content;
• require content correction before future campaigns;
• suspend the affiliate account from further payout eligibility.

15. NEGATIVE BALANCES

If commission reversals exceed the affiliate’s current unpaid earnings, the account may show a negative balance.

Where this happens, Ukamart may:

• offset future approved earnings against the negative balance;
• pause withdrawals until the balance is recovered;
• request repayment in serious or fraudulent cases.

16. PAYOUT HOLDS AND RESERVES

Ukamart may apply a reserve or rolling hold where needed to manage risk.

This may happen where:

• the affiliate is new;
• the category has high return rates;
• the seller has unresolved fulfilment issues;
• unusual traffic patterns are detected;
• campaign abuse is suspected;
• verification is incomplete.

A reserve may be:

• a fixed percentage of approved earnings held temporarily;
• a rolling 14–30 day hold;
• a category-specific reserve.

17. ERRORS AND ADJUSTMENTS

Ukamart may correct any clerical, technical, tracking, attribution, or accounting error at any time.

This includes the right to:

• amend commission totals;
• correct misapplied rates;
• reverse duplicate payouts;
• fix reporting errors;
• recover overpayments.

If an affiliate believes a payout error has occurred, they must notify Ukamart within the period stated in the affiliate dashboard or payout notice.

18. INACTIVE ACCOUNTS

If an affiliate account becomes inactive for an extended period, Ukamart may:

• keep unpaid balances on the account until the next valid payout cycle;
• require account re-verification before payout;
• suspend payout functionality where required for compliance or security reasons.

19. TERMINATION AND FINAL PAYOUT

If an affiliate account is suspended or terminated, Ukamart may:

• cancel unapproved commissions;
• continue to hold commissions during investigation;
• pay only those sums that remain valid, verified, and compliant after review;
• offset reversals, penalties, or negative balances before final settlement.
• No payout is guaranteed merely because earnings appear in a dashboard before final validation.

20. UKAMART DISCRETION AND RECORDS

Ukamart’s internal records, transaction logs, attribution systems, refund data, fraud checks, and payout reports will be used to determine commission eligibility and payout status.

Ukamart reserves the right to make final decisions on:

• whether a sale qualifies;
• whether a payout should be held;
• whether a commission should be reversed;
• whether an affiliate has breached payout rules.

21. CONTACT FOR PAYOUT ENQUIRIES

For payout support, affiliates should contact:

• Ukamart Global LtdEmail: support@ukamart.co.uk
• Recommended short version for the signup page

You can place this under the affiliate registration form:

Commissions are paid only on valid, completed, and verified sales. Earnings may be held during return, cancellation, fraud, and compliance review periods. Affiliates are responsible for their own UK tax obligations and must clearly label qualifying promotional content as advertising where required.